Accueil

1- La place de l'adolescent dans la décision d'achat

2- L'adolescent et l'achat en ligne

3- Analyse des sites Internet utilisant les adolescents comme prescripteurs
Conclusion

 

BIBLIOGRAPHIE

Articles académiques :

- Bier Melinda, Gallo Michael, Nucklos Eddy, Sherblom Stephan, Pennick Michael (1997)
Personal empowerment in the study of home internet use by low-income families
Source: Journal of research on computeur in education

- Isabelle Muratoire (1999), " La sensibilité de l'enfant aux marques et aux promotions ", Décisions Marketing, n°18, Septembre Décembre 1999, p51-59.

- M. Jill Austin, Mary Reed (1999). "Targeting children online: Internet advertising ethics issues", Journal of consumer marketing, Volume 6, n°6, 1999

- Olalonpe Ige (2004), "Electronic shopping : young people as consumers" , International journal of consumer studies, 28, 4, September 2004, p412-427.

- Sismeiro, Catarina, Bucklin, Randolph E. (2004) "Modeling purchase behaviour ay e-commerce web site : A task-completion approach", Journal of Marketing Reasearch, Août 2004, Volume 41, Issue 3, p306-323.

- Tamara F. Mangleburg, Dhruv Grewal, Terry Bristol (1999). "Family type, family authority relations, and adolescents' purchase influence", Advances in consumer research, Volume 26, 1999.

- Tamara F. Mangleburg, Virginia Tech (1900) "Children's influence in purchase decision : a review and critique", Advances in consumer research, Volume 17, 1990.

- Thomson, Elizabeth S., Laing, Angus W, "The net generation" : children and young people, the internet and online shopping. Journal of marketing management,2003, 19, 491-512.

- Tinson, Julie, Nancarrow, Clive (2005). "The influence of children on purchase", International Journal of Market Research, Volume 47, issue 1.

Ouvrages :

- Comportement du consommateur : Concepts et outils de Denis Darpy et Pierre Volle (2003).

- Le comportement du consommateur et de l'acheteur de Richard Ladwein (1999).

Webographie :

www.visionarymarketing.com
www.journaldunet.fr
www.emarketing.fr
www.web-ados.com